Simande LLC was formed in the great state of New Jersey on June 24th, 2008 (which is also Mick Fleetwood’s 61st birthday). The name Simande is a portmanteau (or “blending of words” for you non-French out there) of Simple and Effective, which is our approach to things. We came up with it through the complicated scientific method of making a list, thinking it over for way too long, and asking everyone we knew for their opinion. My only criteria for a company name was that it doesn’t sound too generic (like OnlineWebTech Co., Internet Creators Inc., etc. [these aren't real companies just random generic names I just came up with]) and isn’t too long (like Creative Designs and Technical Development LLC) because I don’t enjoy overly long URLs.
Starting a business is actually quite simple. You fill out an online form to file for a certificate of formation and then you apply for a Federal Employee Identification Number (EIN). This process requires a computer, the Internet, an email address and takes about 15 minutes and $125.- in NJ. I should sell “You too can be a serial entreprenuer!” kits on eBay for $250.
After filing that “paperwork,” securing a domain name, and setting up email/hosting, came the hard part of writing down a “business plan” and turning that into content for our site.
Stay tuned for part 2, “writing.”

what the heck is that a picture of.
Please quickly put up a new post so that I can enjoy the random pictures that you have.
I believe that’s a statue to commemorate the historic event when George Washington hit that homerun against the Red Sox during the first World Series.
[...] getting filing the paperwork, writing a bunch of text, and getting business cards, Simande needed a website. This was before we [...]